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PJ’s Coffee is giving away a free franchise license to one lucky Veteran.

Hosting its 9th annual Veteran Franchise License Giveaway, PJ’s Coffee will award one deserving Veteran a free franchise license ($40,000 value) and a new opportunity to build something meaningful using the leadership, discipline and resilience they developed in the military.

The giveaway is open to active military and honorably discharged U.S. military Veterans who meet the brand’s general franchise ownership criteria. Ideal applicants are those who are ready to take on a leadership role as a business owner, build connections within their community, and grow with a franchise system that offers strong support and proven success. Previous restaurant experience is not required—just a strong work ethic, a people-first mindset and entrepreneurial drive.

To enter the 2025 PJ’s Coffee Veteran Franchise License Giveaway:

  • Visit www.pjsfranchise.com and fill out the interest form to receive a franchise brochure.
  • Film a 1–2 minute video explaining how your military experience will help you succeed as a PJ’s Coffee franchisee.
  • Submit your video to frandevcoordinator@ballardbrands.com.

Applications are open now. The deadline to apply is Oct. 1, 2025, and the winner will be announced on Veterans Day (Nov. 11, 2025).

After submitting your entry, qualified applicants will begin the PJ’s Coffee franchise discovery process. This includes introductory calls with the franchise development team, review of the Franchise Disclosure Document (FDD) and the opportunity to connect with current franchisees. Finalists may be invited to “Join the Team Day,” where they’ll meet leadership, participate in a virtual tour of the roasting facility and gain a deeper understanding of the PJ’s Coffee brand and values.

The selected winner will receive a free franchise license and full support from PJ’s Coffee to develop their location, from site selection and training to marketing and ongoing operations.

Founded in 1978, PJ’s Coffee is rooted in New Orleans hospitality and known for its high-quality, small-batch roasted coffee served at nearly 200 locations nationwide. Much like military service, the PJ’s brand is built on mission and connection, offering Veterans who are serious about entrepreneurship a meaningful path forward and a sense of purpose.

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21 Comments

  1. Rose kozak September 10, 2025 at 07:11

    Would love this! Veteran here,

    Rose & Joe kozak

  2. Louis goins September 8, 2025 at 09:50

    very interested retired veteran

  3. Sylvia Scott September 7, 2025 at 18:45

    I am interested in a franchise

  4. Nikki Akins September 5, 2025 at 16:10

    Two veteran sisters are Interested in entering PJ’s Franchise giveaway.

  5. Eduardo Vega September 4, 2025 at 13:59

    It would be amazing for me to dedicate my time to this type of business. Please enter me!

  6. R September 4, 2025 at 12:48

    Make sure you have $175k readily available and have a net worth of a minimum of $500k.

  7. Donald Lee Struthers September 4, 2025 at 08:20

    Good information available through associated links.

    Site will motivate you to reflect on your strengths toward being the new franchise owner.

  8. Paul Stumbo September 4, 2025 at 07:08

    Coffee import tariffs are really hurting the coffee industry in USA right now.

    • Angel Rodriguez September 4, 2025 at 12:48

      In P.R we have the best Coffee for long time.

  9. Harlis D.Reese September 4, 2025 at 05:53

    need to winn!

  10. William de Vera September 4, 2025 at 01:19

    I have many years experience in retail and distribution as well.
    Thank you very much.

  11. John Dowd September 3, 2025 at 22:43

    very interested!

  12. DONNA WOOTTON September 3, 2025 at 21:05

    Interested in entering PJ’s Franchise giveaway.

  13. David M Pina September 3, 2025 at 20:47

    Great incentive to help motivate Veterans to get their mind, thoughts, and future back on track, love it.

  14. Glen Munson September 3, 2025 at 20:13

    Pj coffee company is an excellent choice. Best of luck to the veteran who wins the contest. Many thanks to the VA for helping out Veteran!!!

  15. James Benoit September 3, 2025 at 19:50

    I served in the Navy as a Personnel Specialist. I Started as an undesignated seaman where I learned the basic of seamanship. I mastered the skills of getting a ship underway and mooring it back from a long deployment. I challenged myself by becoming a Personnel Specialist where I learned to become the most proficient specialist in my command. I processed countless travel vouchers, and numerous basic pay and additional pay, bonuses, and other benefits such as health care and retirement plans also contribute to the overall compensation packages. I left the military after 6 years of honorable service and became and real realtor with a trusted brand Century 21 where I am excelling in the business. I know in my heart I will be a great business owner and will be happy to get the franchise license for PJ’s coffee.

  16. ralston williams September 3, 2025 at 19:40

    please send information

  17. James kelly September 3, 2025 at 18:56

    Sounds like it’ll be real good coffee and a good career for a disabled veteran

  18. Daniel Joyce September 3, 2025 at 17:52

    I am ready!!

  19. Akash P Patel September 3, 2025 at 02:17

    Very funny

    • Raymond Keith Gregg September 3, 2025 at 19:52

      This is only available to veterans that are already financially successful. Nothing more than a half hearted PR stunt.

Comments are closed.

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