Honoring Veterans: Navy Veteran Bob Barker

Bob Barker was born in December 1923 in Darrington, Washington, and had deep-rooted connections to his Sioux Tribe heritage. His formative years were spent on the Rosebud Indian Reservation in South Dakota, where he immersed himself in Sioux culture and traditions.

Although Barker exhibited promising basketball talent in his youth, his life took a unique turn when he met who would become his high school sweetheart, Dorothy Jo Gideon, at an Ella Fitzgerald concert. Their meeting and courtship led to him attending Drury College in Springfield, Missouri, courtesy of a basketball scholarship and his love for Dorothy Jo.

As World War II loomed, Barker’s commitment to education became evident. Instead of being sent directly to the front lines, he was directed to remain in college for two years to undertake specialized training as a naval aviation cadet. On June 9, 1943, at the young age of 19, he officially reported for duty in the Navy, where he was commissioned as an ensign and soon a fighter pilot, though his active duty missions were focused on training rather than combat engagements.

Barker’s specific posting was at the Banana River Naval Air Station in Florida. Here, he played a unique role in gunnery runs on U.S. Navy Mariner vessels, a crucial component of training aimed at preparing naval crews to respond effectively to enemy action.

After Barker married Dorothy Jo, he was transfered to Grosse Ile, Michigan, for training on the F4U Corsair, just as World War II was drawing to a close. He was never transferred to the Pacific Theater for combat, as the war had come to a resolution.

After the war, Barker returned to Drury College to complete his education. His academic journey concluded with distinction, as he graduated summa cum laude with a degree in economics.

Subsequently, Barker ventured into the world of television and film, which would ultimately define his professional legacy. He hosted a variety of popular shows, including “The Price Is Right,” “Truth or Consequences,” “Miss USA,” “Miss Universe” and “The Rose Parade.” His tenure as the host of “The Price Is Right” was especially noteworthy, having spanned 35 years. 

Beyond his television career, Barker was known for his steadfast commitment to animal rights advocacy, which became a central and enduring part of his life. He donated millions of dollars to various charities to help advocate for their rights.

Barker died in August 2023 at the age of 99.

We honor his service.

Nominate a Veteran for Honoring Veterans

Do you want to light up the face of a special Veteran? Have you been wondering how to tell your Veteran they are special to you? VA’s Honoring Veterans social media feature is an opportunity to highlight your Veteran and his/her service.

It’s easy to nominate a Veteran. All it takes is an email to newmedia@va.gov with as much information as you can put together, along with some good photos. Visit our blog post about nominating to learn how to create the best submission.

Writer: Lara Walker

Editors: Lillian Williams, Tayler Rairigh

Researchers: Raphael Romea, Charmonie Baugh

Graphic Designer: Alyssa Favorito