The Red Coat Ambassador Program is part of the new culture of customer service at VA Medical Centers across the country.
VA hospitals in Orlando, Florida, Minneapolis, Minnesota, and Atlanta, Georgia were the first facilities to pioneer the program. Today, all VA medical centers across the country have implemented a Red Coat Ambassador program. VA employees and volunteers greet Veterans, their families and caregivers with a smile, and help them find their way around their facilities.
But what makes a good ambassador? Patient relations assistant, Michael McKnight, believes the standards should always be as high as the commitment Veterans made to our country.
“A Red Coat Ambassador is a person who is going to be out front,” said McKnight. “We really try to show the Veterans love as we escort them to their daily schedules.”
Learn more about how VA is improving Veterans experience at va.gov/ve.
Topics in this story
More Stories
In honor of the Army's 250 birthday, Veterans and the public in the National Capital Region are invited to attend the free festival and parade.
Lindsay Kasow was one of 12 Veterans who ran the Old Glory Ultra Relay which traversed America—from San Diego to Washington, D.C.
Bridge My Return has simplified the job search and hiring process for the military community—for the jobseeker and the talent seeker.