Navigating holiday shopping risks when shopping online

The online shopping season is well underway, and we recently gave you tips on avoiding online shopping scammers and fraudsters. Here are more valuable insights on holiday shopping risks and the tips to help you stay safe as you shop online.

Social media platforms like Facebook, Instagram and TikTok have transformed into online shops where businesses promote their products directly to consumers like yourself. This means that you have easy access to items ranging from camping gear to home goods, often accompanied by big sales, promotions and discounts—some of which are specifically tailored for Veterans. However, with this convenience of quick shopping comes risks.

The recent rise of social media shopping has led to an increase in scams that can target unsuspecting buyers. In 2023, the Federal Trade Commission (FTC) reported that online shopping scams are the most commonly reported social media scams behind investment scams. Understanding these scams and knowing how to protect yourself is crucial for a safe shopping experience this holiday season.

These scams can include:

1. Fake Shops: Scammers often create fake online storefronts that imitate well-known brands or look legitimate. These shops may offer prices that seem too good to be true; they may advertise special Veteran discounts, and these deals may require Veterans to input their personal information to lure Veterans with a sense of exclusivity. Once a purchase is made, it’s common to receive fake order confirmations—or nothing at all.
2. Customer Service Scams: The FTC has reported that scammers pose as legitimate customer service representatives for popular online stores when customers reach out for help. These fake interactions often take place via chat features within the social media platforms. Scammers may request sensitive information, such as credit card numbers and login credentials, under the pretense of resolving an issue such as processing a refund. They may even ask for remote access to the customer’s computer. Learn more about these scams online at Scammers and “customer service” — another imposter scam | Consumer Advice (ftc.gov).
3. Giveaway Scams: “You’ve Won!”  Scammers often use social media platforms to create fake giveaways or contest posts that claim to be exclusive for Veterans or military personnel. These fraudulent posts often ask Veterans to provide personal information—including payment information for verification or to claim their prize. Remember, real prizes are free. FTC data shows consumers reported losing $301 million to this type of fraud in 2023. Learn more from the FTC’s study of these scams online at, Are you really the lucky winner? Spot the prize scams | Consumer Advice (ftc.gov).

So, how can you protect yourself from being scammed while still taking advantage of these convenient ways to shop?

1. Research the seller: Before making any purchase, take the time to research the seller. Look for reviews on trusted websites and assess their social media presence, as well a physical address and customer service number. If this information is missing or vague, it’s a major red flag.
2. Use secure payment methods: Always opt for secure payment methods, such as credit cards or reputable payment services like PayPal. These options typically offer buyer protection, which can be invaluable if you fall victim to fraud.
3. Trust your instincts: If a deal seems too good to be true, it probably is. Veterans are trained to be cautious; trust your instincts and don’t hesitate to walk away if something feels off.
4. Monitor your accounts: Regularly check your online financial accounts for any unusual transactions. You can also set up account alerts; many banks offer text and email alerting services to notify you of large transactions, international purchases or withdrawals. 

While social media shopping can offer you a convenient way to access products, it’s essential to stay vigilant against scams. By being informed and cautious, you can enjoy a safer shopping experience and reduce the risk of fraud. Keep yourself safe this holiday season.

More Resources

• Report suspected fraud! Call the Veteran • Service Member • Family Fraud Evasion (VSAFE) Fraud Hotline at 833-38V-SAFE (8-7233).
• File complaints with the Federal Trade Commission (FTC), with the Federal Bureau of Investigation (FBI) and with the Federal Communications Commission.