Veterans Matter, a Toledo, Ohio, based Veterans service organization was created in 2012  to help house 35 local homeless Veterans in the HUD-VASH program cover their deposits.

Fast forward to today. Backed by 20 celebrities including Katy Perry, Susan Sarandon, Dusty Hill, John Mellencamp, Kid Rock and others, Veterans Matter reached a milestone this Veteran’s Day, housing its 500th homeless veteran.

The program partners directly with a voucher-assisted housing program created by the VA and the U.S. Department of Housing and Urban Development that provides homeless Veterans long term housing. Because homeless Veterans usually do not have the funds for the initial required rental deposits, Veterans Matter bridges the gap by raising money and routing it directly to a veteran’s landlord. The innovative program uses an online cloud-based system allowing them to approve the deposit in minutes and mail the check directly to the landlord the same day. This efficiency allows the program to keep costs extremely low with only 17 percent going to program costs; the rest goes directly to the deposits that help Veterans cross the threshold into their own warm homes.

I created this program to house 35 local Veterans. Once Dusty Hill of ZZ Top heard about it he and his wife started a Houston group with several compassionate business leaders and they have already housed 258 Texas Veterans. It started scaling from there. I figured if we keep it fast, efficient, and focused, most of the money could actually help Veterans and their families replace the concrete currently under their heads with pillows.

The program has housed Veterans in Ohio, Michigan, Texas, Indiana, Massachusetts, and Washington, with a new Mid-Atlantic chapter starting to raise the funds to house homeless Veterans in DC, Maryland and Virginia. In addition to serving 500 Veterans, the program has provided housing for their families, including 200 children.

The VASH social workers love using Veterans Matter because it frees up valuable SSVF funds for homeless prevention and helps push us closer to the administration’s goal of ending veteran homelessness by the end of 2015.

The program’s success was highlighted this past summer with an invitation from First Lady Michelle Obama to participate in this summer’s White House Summit to End Veteran Homelessness.

Our growth is due in part to the celebrity supporters who are lending their voice or raising funds and a generous biannual radio campaign donated by Cumulus Media and other radio properties spanning 50 states. In the PSA’s, the celebrities call on American citizens to donate to the cause by texting ‘VETS’ to 41444 and donate any amount on their credit or debit card. Funds immediately and directly go to provide a veteran with a rental deposit, putting them in their own home quickly and safely. To see the list of celebrities as well as their videos visit

Veterans Matter raises only enough money to account for the number of housing vouchers available in a given area of operation and then moves onto the next region of need. For more information, visit or

Ken Leslie is the founder of Veterans Matter.


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Published on Jan. 24, 2015

Estimated reading time is 2.6 min.

Views to date: 120


  1. Albert February 13, 2015 at 7:11 am

    That is good at least they started to help veteran.

  2. web development services singapore February 8, 2015 at 2:09 am

    I have learn some good stuff here. Certainly price bookmarking for
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    informative site.

  3. brenda hayes February 3, 2015 at 1:08 pm
  4. Leon J. Dodd January 26, 2015 at 11:30 am

    Graduated from VASH program and living in a apartment for my daughter and myself comfortably with my VA disability.

    • Danny January 26, 2015 at 2:25 pm

      Congratulations & best of luck Leon.

    • Amanda Zuehlke January 30, 2015 at 11:45 am

      Awesome news! Congratulations!

  5. Leon J. Dodd January 26, 2015 at 11:25 am

    I am a disabled American Veteran widower raising my now 17 year old daughter in a VASH assistance apartment and have graduated from the program and we are getting by on my VA disability for rent, heat, electric, insurance and automobile expenses leaving little for any other expenses to live on, but we have been given the ability to be housed in comfort in our own apartment.

  6. Danny January 25, 2015 at 6:52 pm

    Would those of us that are not homeless, but need help coming up with the deposit be able to qualify for help? The deposit is usually the hardest part. Also, what about utility deposits (waivers). I got lucky; my landlord kept the water in his name & I pay him along with the rent.They wanted $150.00 deposit just for the water company.

    • Amanda Zuehlke January 30, 2015 at 11:44 am

      Hi, Danny. I’d love to say yes, but we run a tight ship and work exclusively with the VASH managers – they’re the ones who make confidential referrals, and we send the landlord checks within minutes of receiving the referrals. You’d have to talk to a VA social worker to see if you’re eligible.

      • Danny February 3, 2015 at 10:59 am

        Thank You for the reply and for helping my brothers & sisters find homes. I once lived on my bike; had a job, just no home. Thanks.

  7. Patrick jahnke January 24, 2015 at 8:33 pm

    IS THAT ALL, thier 1000s of home less veteran am over the USA. Thier right under ur noses.

    • Amanda Zuehlke January 30, 2015 at 11:41 am

      Hi, Patrick. We’re working as hard as we can, as fast as we can. We’re a very small nonprofit, and we depend on donations and other fundraising to fill in that gap. If we had the resources, we’d love nothing better than to house every single homeless veteran.

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