This is a big month for, the digital storefront of the Veterans Canteen Service. Every May, ShopVCS celebrates Military Appreciation Month alongside a grateful nation. is marking the occasion with a massive sitewide campaign, beginning with a kickoff event that started May 1st, with over 20 limited time Flash Deals.

The savings will continue all month long with additional Flash Deals, full brand sales, free shipping opportunities scattered across the site where indicated, and more savings for ShopVCS customers.

New members get $10 off your first purchase with Code SERVICE10! If you’re a Veteran enrolled in the VA health care system, a member of their family, or a VA employee yourself, you’re eligible to access this deal at during Military Appreciation Month. Your purchases support the Veteran community, with a portion of proceeds from every order going directly to programs addressing the needs of Veterans nationwide. VCS GIVES BACK supports programs like national rehabilitation events for wounded and disabled Veterans, as well as efforts to end homelessness and suicide.

In 1999, Congress designated the month of May as National Military Appreciation Month, including in the text of the declaration that May was to be a “symbol of unity, to honor the current and former members of the Armed Forces, including those who have died in the pursuit of freedom and peace.” Every year, the president signs a proclamation making it official, and that kicks off a month of gratitude for the men and women who have served in uniform over the years.

Join and show your gratitude to the United States military, and while you’re at it, enjoy the deals available for a limited time in the catalog. Here’s a look at some notable bestsellers in the ShopVCS catalog, deals available now during Military Appreciation Month:

VertX – Defiance Men’s Jeans

  • “Best jeans I own! Flexible, durable (and I put it through moderate to high amounts of stress) love the color and fit. Gusseted crotch is a must if you want to move more freely. Holds all my EDC with no problems.” – Alex H.

Oakley – Kitchen Sink Backpack

  • “You can’t go wrong with the Kitchen Sink. I can fit three 16oz water bottles in each of the side pockets, and the bottom zips open to reveal a waterproof bag the size of the interior on the main compartment so you can put your wet clothes in, and keep them separately from everything else. Best backpack I’ve ever had. Buy it!” – Wayne C.

Danner – Bull Run MOC Toe Work Boots

  • “The quality you expect from Danner in a great work boot. Designed more for the shop and working on concrete floors, but they are stylish, too. Real leather takes some time to break in as any quality pair of boots should, but once they are they are freakishly comfy.” – Andrew K.

TRX – Tactical Gym Suspension Trainer

  • “The intensity of the workouts are deceiving, you get about 90% through before you realize how hard you have been working if you keep your form up. So far, this system works for me right now. Extremely well made and comprehensive instruction make using it easy. I would highly recommend this, and I don’t say that lightly.” – Chris S.


Every day, more and more Veterans, VA employees and their families join the ShopVCS community, and we’re prouder than ever to welcome all of you and build on our efforts to give back to the Veteran community. During Military Appreciation Month 2021, there’s no better time to join the ShopVCS community and start enjoying the benefits available.


Brian Vorce is a public affairs officer for Veterans Canteen Service (VCS).

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Published on May. 10, 2021

Estimated reading time is 3.1 min.

Views to date: 428


  1. Charles J Kelly J Kelly May 21, 2021 at 10:48 am

    Hello: Same problem, blank page, no information. What is the problem with your system. Thank you.

  2. Don Blankenship May 13, 2021 at 8:51 am

    The link on the email for “VIEW ALL DISCOUNTS” doesn’t work under the VETERANS and MILITARY DISCOUNTS. It goes to a blank page.

    Can you send me a good link so I can see all of my awesome discounts I could use please.

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