VA’s second annual Customer Experience (CX) Symposium, held Sept. 13-14, 2023, brought together more than 2,500 industry experts and leaders nationwide. They exchanged best CX practices and tools, and shared success stories and lessons learned from implementing CX practices featured at last year’s symposium.

“It Starts with Me,” VA’s theme for 2023, emphasizes the critical nature of every VA employee’s efforts and personal, individual responsibility to build trusted, lifelong relationships with those we serve.

VA Secretary Dennis McDonough and senior VA leaders recognized employees, volunteers and facilities for embodying “It Starts with Me” in customer experience, employee experience and trust.

woman holding award she received for exceptional customer experience, standing between two men presenting the award
The Secretary’s Honor Award for ICARE was presented to the Board of Veterans’ Appeals Inbound Operations Branch Paper File Team. Kenneth Arnold, vice chairman of the Board of Veterans’ Appeals, and John Boerstler, chief Veterans Experience Officer, presented the award to Lashuna Cooper, who accepted on behalf of the team. (Photo by Eugene Russell, VA Media Relations)

CX Symposium 2023 Award Winners

Each award recognized VA employees, volunteers and facilities for their hard work and dedication to providing an exceptional customer experience. We congratulate the following award winners. Please find the complete list of CX award winners at CX Symposium 2023 Award Winners.

Secretary’s Honor Award for ICARE

  • Inbound Operations Branch at the Board on the Paper File Team: Addie Sereal, Alexis Harton, Charde Pollitt, Charles Storks, Cyrus Leland, Ernest Asante, Jonathan Bland, Lashuna Cooper, Mardo Nunez, Regina (Lisa) Kirk, Terri Henderson, Terrell Williams and Ytica Mondor, Board of Veterans Appeals
  • Shawn Buermann, account manager, Veterans Benefits Administration
  • Dr. Joel Elzweig, section chief of Hospital Medicine; Anita (Nicki) Escott, physician assistant, Intensive Care Unit and Interventional Radiology; and Justin Joslin, registered nurse, VA White River Junction Health Care System
  • Administration and Interment Staff: Andrew Line, Craig Arsell, Carlos Candelario, David Childers, Francisco Jimenez, Insu Paek, Jonathan Ramirez Colato, Keith Allen, Keya Causey, Kyle Shook, Michaelangelo Maamo, Maria Ramirez, Miguel Rodriguez, Michael Serrano, Oliver Villalobos, Reginald Flexen, Robert Mandeville, Sadera Arrington, Steven Lopez, Terrance Grayson, William Stewart and Adolpho Angulo, Riverside National Cemetery, Riverside, CA
  • Cordell Smith, deputy director of Acquisition Policy, VA’s Office of Small and Disadvantaged Business Utilization
  • Nathan W. Tierney, deputy chief information officer and chief people officer, Office of Information and Technology

Learn more about VA’s I CARE Award program and nominate VA employees at https://www.va.gov/icare/in-action

Volunteer of the Year

Own the Moment

Red Coat Ambassador of the Year

CX Innovation Awards

The CX Innovation Award recognizes employees for their innovation and enhancement of the delivery of experiences above expectations. Visit CX Symposium 2023 Award Winners for the complete list of winners.

Exceptional Experience

The Exceptional Experience awards span several categories, including Best Experience, Most Improved, and Service Recovery. Visit CX Symposium 2023 Award Winners for the complete list of winners.

Veterans Health Administration

Veterans Benefits Administration

Vet Center

National Cemetery Administration

For more information on VA Customer Experience or the VA Veterans Experience Office, visit https://department.va.gov/veterans-experience.

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5 Comments

  1. Joseph Gannon October 22, 2023 at 17:40

    Not all veterans are Pride veterans we are just veterans and the sooner you believe that the better we will be we will be. United again and not separated by a group of pride.. JUST VETERANS.
    TAKE YOUR BANNERS DOWN!,

  2. Deborah proctor October 12, 2023 at 07:39

    How much did they pay to comission this study? Yes, customer service is generally excellent but far unlike care by providers! FAR too understaffed! Huge square footage but mostly empty! DESPERATELY need to REDUCE voicemail, CALL CENTERS , EMPLYMENT of computer folks tech support and MARKETING! THE country needs to adress changes in medical education bottom line; how many are even aware active duty facilities are actually OUTSOURCING PROVIDER CARE!

  3. Terry Williams October 11, 2023 at 11:08

    The Veterans Benefits Administration’s motto of “Deny, Deny Until They Die” should replace Abraham Lincoln’s quote on all VA buildings.

  4. THOMAS LAHMAN October 11, 2023 at 10:55

    The VA here in Phoenix sucks! I am a 100% disabled Marine. I got that way when I was flat lined at the Phx VA hospital during a minimally invasive, minimal risk test procedure. I am fortunate in that the state of Az has awarded me Medicaid. There’s a copay but I can get treatment! I recently needed an eyeglass prescription. I tried for two weeks to get an appt. I gave up and paid for it myself. My vision is impaired by overhanging eyelids. This can be easily corrected. I can’t get an appt.! I could go on for hours.

  5. Kirt Love October 10, 2023 at 11:33

    Instead of pouring all that effort into a functioning east coast
    VA system, come out here to places like the middle plains
    where its at its worst.

    VISN 17 has become hostile, and directors are cowards hiding
    from the veterans they insult.

    With VA removing Walk-in services your lucky to be seen a little
    twice a year. Triwest doesnt pay its bills, so going to a civilian
    ER is out. Staff are burned out from attrition and indifferent
    management. You dont feel welcome at a near empty lobby
    like the Waco VAMC. Good luck finding any baseline for your
    medical labs. Imaging isnt much help here, they think just about
    everything is normal until its too late. There favorite word:
    Unremarkable.

    Ive seen how the Secretary of VA Denis McDonough handles
    complaints out here. His staff attack the wrong people, and
    try to run off people who speak up or care. Then I get angry
    phone calls from these folks asking why I set the Sec of VA
    on them? I didnt. Talk about misdirection.

    Texas is in trouble, and it needs some kind of objective help the
    OIG seems incapable of. Congress abandoned us. Local VSO’s
    throw there hands up. Its really messed up here. Other wise I
    would not have gone to DC in September and face VA, Sec of VA,
    and advisory committee to plead my case to deaf ears. Even
    folks like Sen. Bernie Sanders thumbed there noses.

    At least we have one thing in our favor, OIF vets enter VA, and they
    look out for there own. The one saving grace in Texas. They keep
    places like the Temple VAMC from getting much worse. No thanks
    to that director. Real jerk.

    Attrition is one thing, backing up folks who care is another. Texas
    is burned out, and these folks including the VA police are tired
    of having there throats cut by Triwest. No loyalty given to them,
    so none left for others.

    Stop telling me how great VA is else where, fix it here in VISN 17.
    Where sympathy is frowned on. Compassion has a dollar symbol.
    Loyalty, dont ask. Save the folks in the trenches, and clean out the
    executives who lost touch. Its so damn insincere here thanks to
    Public Affairs covering for bad management.

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